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Generational Differences in Perceiving AI Influencer Authenticity
Abstract
The rise of artificial intelligence (AI) influencers on social media has sparked a significant shift in the way audiences engage with content creators. This chapter investigates the generational differences in perceiving the authenticity of AI influencers across various social media platforms. By analyzing how different age groups interact with and perceive AI-generated personas, we aim to uncover the underlying factors that influence these perceptions and their subsequent impact on user engagement. The findings suggest that while younger generations are more inclined to embrace AI influencers as authentic and innovative, older generations tend to exhibit skepticism, valuing human authenticity over digital representation. This chapter contributes to the growing body of literature on digital influence and offers insights for marketers seeking to navigate the complex landscape of AI-driven social media.
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