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Gender and the Brain on Finance: Are Men and Women Wired for Different Risks?
Abstract
This chapter discusses the neurofinance perspective on gendered financial behaviors, including the biological, hormonal, cognitive, and sociocultural factors underlying decisions. It tries to understand the brain mechanisms in gender-related risk perception John from the amygdala, the prefrontal cortex, to testosterone and cortisol, and oxytocin, among others. The writer, using behavioral finance theories, neurosciences, and gender theory, goes against the stereotypical conjectures that males and female investors are different, arguing that the stereotype itself rests on false claims while proposing the application of theory to cases, empirical literature, and financial facts. Going beyond the binary perspective, the chapter will try to develop an inclusive evidence-based approach to address financial literacy, policies, and advisory practices. Therefore, this chapter aims toward genuine financial empowerment through a highly sophisticated financial system that resonates with the many perspectives individuals bring to risk and financial decision-making.
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