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Gamification: An Employee Engagement Strategy for Organizations of 21st Century
Abstract
In this chapter, the author explores the concept of gamification in general and in context with employee engagement. The emergence and definitions of gamification are explained in the initial part of the chapter. Later, the benefits of gamification, in general, are listed and the linkage between the two (i.e., employee engagement and gamification) is explained. The broad aim of this chapter is to explore gamification as a strategy for employee engagement in the 21st century organizations and how these two are linked. The focus areas for the implementation of gamification form the proceeding section of the chapter. The chapter also highlights the benefits and criticism of gamification. Later, the author states the ways by which organizations are benefitted with the application of gamification. The criticism of gamification is discussed in the concluding part of the chapter, and the chapter will also facilitate the readers by exemplifying how organizations implement gamification on a realistic level.
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