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G-GenAI: An AI-Driven Framework for Co-Creative Game Development

G-GenAI: An AI-Driven Framework for Co-Creative Game Development
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Author(s): Pooja Nagpal (IILM University, Gurugram, India), Aarti Chugh (IILM University, Gurugram, India)and Om Rohilla (IILM University, Gurugram, India)
Copyright: 2026
Pages: 24
Source title: Examining AI Innovations in Gaming and Entertainment
Source Author(s)/Editor(s): Jeff Saltz (Syracuse University, USA), Jasmina Tacheva (Syracuse University, USA), Shamik Tiwari (IILM University, Gurugram, India)and Anurag Jain (IILM University, Gurugram, India)
DOI: 10.4018/979-8-3373-3690-9.ch006

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Abstract

Game development is a resource-intensive process requiring expertise in narrative design, level creation, and visual asset production. This paper introduces G-GenAI, an AI-powered framework that enables developers to co-create game components—narratives, levels, and visuals—using natural language prompts. By integrating advanced generative AI models such as GPT-4 for storytelling, Midjourney for visual assets, and procedural content generation (PCG) for level design, G-GenAI streamlines the development pipeline. Built with Unity for integration, the system supports rapid prototyping and scalable design, particularly for indie developers. A prototype game was developed and evaluated, demonstrating a 70% reduction in development time while maintaining creative quality. This work pioneers a comprehensive AI-assisted game design pipeline, redefining human-AI collaboration in the gaming industry.

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