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The Future of Television
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Author(s): Xu Mingqing (Nanyang Technological University, Singapore), Xu Wenjing (Nanyang Technological University, Singapore)and Zeng Junming (Nanyang Technological University, Singapore)
Copyright: 2012
Pages: 10
Source title:
Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues
Source Author(s)/Editor(s): Ravi S. Sharma (Nanyang Technological University, Singapore), Margaret Tan (Nanyang Technological University, Singapore)and Francis Pereira (University of Southern California, USA)
DOI: 10.4018/978-1-61350-147-4.ch032
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Abstract
The TV industry grew exponentially after World War II. In 1962, the percentage of American homes with a TV set reached ninety percent. Today the television not only brings entertainment but also serves as a form of cultural transportation. Furthermore, viewers have turned to watching digital content on a personal computer rather than watching programs on television. We believe in the near future, television will integrate more elements of information technology rather than vanish in the history. We use the ADVISOR model to define the scope of future television. We also use it to find how television in the future may create value, seize value, and add value into the service and products they provide. Finally, we find TV has become more than just an appliance for viewing broadcast programmes. It has become an important and integral part of the interactive digital media industry.
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