Functions of Social Media in Higher Education: A Case Study

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Author(s): Violeta Maria Serbu (The Bucharest Academy of Economic Studies, Romania)
Copyright: 2013
Pages: 23
Source title: Social Media and the New Academic Environment: Pedagogical Challenges
Source Author(s)/Editor(s): Bogdan Pătruţ (Vasile Alecsandri University of Bacău, Romania), Monica Pătruţ (Vasile Alecsandri University of Bacău, Romania)and Camelia Cmeciu (Danubius University of Galati, Romania)
DOI: 10.4018/978-1-4666-2851-9.ch008

Keywords: Educational Technologies / Information Science Reference / Media & Communications / Social Networking

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Abstract

This chapter aims to explore some critical functions that social media is playing for the internal processes included in an alternative higher education model – The Alternative University, developed in Romania, since 2007. This case study highlights the challenges and opportunities associated with using these new communication as well as information technologies in order to generate effective learning environments. The collaborative and student-centered traits of higher education models using social media for learning activities are mainly dealt with in this study. Functions such as connecting people, sharing knowledge, collaboratively generating knowledge, community building, management platform, accumulation and construction of knowledge, knowledge assessment, raising learning motivation, personal branding, and networking are identified as important assets of social media for their use in a higher education setting.

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Functions of Social Media in Higher Education: A Case Study

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