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From Digital Transformation to Transparency: The Role of AI in Reshaping Administrative Practices in Morocco
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Author(s): Latifa Boumalk (National School of Business and Management in Agadir, Ibnou Zohr University, Morocco)and Hassane Amaazoul (National School of Business and Management in Agadir, Ibnou Zohr University, Morocco)
Copyright: 2026
Pages: 26
Source title:
Transparency in AI-Assisted Management Decisions
Source Author(s)/Editor(s): Abdelfattah Jamal (Cadi Ayyad University, Morocco), Karima Aissaoui (Mohammed First University, Morocco), Lhoussaine Alla (Sidi Mohamed Ben Abdellah University, Morocco), Bouchra Alj (Hassan II University, Morocco)and Badr Bentalha (Sidi Mohammed Ben Abdellah University, Morocco)
DOI: 10.4018/979-8-3373-1737-3.ch005
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Abstract
Morocco's public administration earns part of its digital transformation through ICT, a process accelerated by the Covid-19 pandemic. To this end, Morocco has launched the « Digital Morocco 2030 ». Moreover, digital transformation includes advanced technologies where artificial intelligence stands as a crucial tool in the enhancement of public services efficiency. This paper takes place based on systematic literature review and case studies, to in-depth study digital transformation and the application of AI within Moroccan public administration. It aims to identify the main points in this area and explore its opportunities and challenges. This chapter is structured according to the following sequence: first, we present a review of concepts and literature on digital transformation and AI in Moroccan public administration. Next, a review of existing theoretical frameworks will be carried out to uncover the factors that contribute to digitalization and AI integration. Finally, by synthesizing the studies, we could propose a model for better integrating administration in the digital age.
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