The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
From Click to Conscious Choice: Algorithmic Nudging Architectures for Eco-Friendly Fashion Consumption
|
|
Author(s): Munise Hayrun Sağlam (Yıldız Technical University, Turkey)
Copyright: 2026
Pages: 46
Source title:
Promoting Sustainable Consumption in Fashion With AI
Source Author(s)/Editor(s): Luzia Arantes (Águeda School of Technology and Management, University of Aveiro, Portugal & Polytechnic University of Cávado and Ave, Portugal)
DOI: 10.4018/979-8-3373-5525-2.ch004
Purchase
|
Abstract
This chapter offers a socio-technical blueprint for algorithmic nudging in fashion platforms. It defines nudging as the data-driven orchestration of choice architecture that steers customers toward lower-impact products, slower shipping, and fewer returns, while preserving autonomy and fairness. The chapter outlines a layered architecture that spans data, modeling, policy, and interface actions, linking interventions to psychological mediators such as salience, perceived consumer effectiveness, trust, and reactance. It formalizes governance through transparency, explainability, opt-out options, fairness screens, and human oversight. A measurement and experimentation program specifies primary, perceptual, and composite KPIs, including Carbon per Conversion, Impact@K, FairExposure, and the Autonomy Cost Index, along with A/B tests, uplift targeting, contextual bandits, and off-policy evaluation. Practical thresholds and reporting cadences support safe operation. The chapter closes with sectoral guidance, limitations, and implications for policymakers and practitioners.
Related Content
|
Frederic Andres.
© 2027.
14 pages.
|
|
Kalsoom Safdar, Khairul Najmy Abdul Rani, Mohd Aminudin Jamlos, Siti Julia Rosli, Muhammad Usman Younus, Zanab Safdar.
© 2027.
27 pages.
|
|
Bani Adam, Binastya Anggara Sekti, Muhammad Adi Zacky Zahran.
© 2027.
24 pages.
|
|
Swetha Margaret T. A., Renuka Devi D..
© 2027.
31 pages.
|
|
Maurice Saluschke, Michael Schulz.
© 2027.
30 pages.
|
|
Mirjam Sepesy Maučec, Gregor Donaj.
© 2027.
16 pages.
|
|
Jorge A. Ruiz-Vanoye, Ocotlan Diaz-Parra, Ricardo A. Barrera-Cámara, Alejandro Fuentes-Penna, Francisco R. Trejo-Macotela, Jaime Aguilar-Ortiz, Eric Simancas-Acevedo.
© 2027.
21 pages.
|
|
|