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Friend or Foe?: Leveraging – and Mitigating – the Access and Immediacy of Social Media and Information Technologies
Abstract
While many organizations and individuals use social media and information technologies (IT) to overcome the limitations of time and space, they often experience unintended consequences from increased immediacy and access. How can they achieve the desirable changes and address the negative effects that can result? This article presents a systematic framework that managers can use to proactively identify ways to either leverage or mitigate the increased immediacy and access. Specific examples are used as illustrations to demonstrate how these issues can be anticipated and used for competitive advantage. They are not offered as specific “prescriptions” for any one organization. Rather, they show how the framework can inform managers as they evaluate proposals for, and implementation plans of, new information systems in their organizations.
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