The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Framework to Understand and Deploy AI-Based Smart CRM in the Airline Industry
Abstract
This is the age of AI. Soon what customers think will be understood by the smart applications on their mobile devices and the information—most of which will be pre-processed based on the customer personas—will be available at the blink of an eye. In this chapter a critical analysis of how AI bolsters CRM capabilities in the airline industry is conducted. To understand that, AI capabilities are surveyed and its transformational effects on CRM and its impact on customer acquisition, retention, loyalty, and experience are explored in depth. In the end, a customer journey-based deployment framework is presented that supports the finding of the AI-CRM implementation use cases.
Related Content
|
Syeda Mariam Muzammal, Ruqia Bibi, Hira Waseem, Syed Nizam Ud Din, N. Z. Jhanjhi, Muhammad Tayyab.
© 2025.
28 pages.
|
|
Siva Raja Sindiramutty, N. Z. Jhanjhi, Rehan Akbar, Tariq Rahim Soomro, Mustansar Ali Ghazanfar.
© 2025.
54 pages.
|
|
Khizar Hameed, Muhammad Tayyab, Noor Zaman Jhanjhi, Syeda Mariam Muzammal, Majid Mumtaz.
© 2025.
54 pages.
|
|
Kritika.
© 2025.
32 pages.
|
|
Qurat-ul Ain Zam Zam, Humaira Ashraf, N. Z. Jhanjhi, Atta Ullah, Fathi Amsaad.
© 2025.
22 pages.
|
|
Siva Raja Sindiramutty, Krishna Raj V. Prabagaran, N. Z. Jhanjhi, Raja Kumar Murugesan, Sarfraz Nawaz Brohi, Goh Wei Wei.
© 2025.
44 pages.
|
|
Siva Raja Sindiramutty, N. Z. Jhanjhi, Rehan Akbar, Manzoor Hussain, Sayan Kumar Ray, Fathi Amsaad.
© 2025.
52 pages.
|
|
|