A Framework for Studying the Problem of Trust in Online Settings

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Author(s): Tina Guenther (Lecturer in Sociology, Founder and Author of Sozlog, Germany)and Guido Möllering (Max Planck Institute for the Study of Societies, Germany)
Copyright: 2010
Pages: 19
Source title: Trust and Technology in a Ubiquitous Modern Environment: Theoretical and Methodological Perspectives
Source Author(s)/Editor(s): Dominika Latusek (Kozminski Business School, Poland)and Alexandra Gerbasi (California State University Northridge, USA)
DOI: 10.4018/978-1-61520-901-9.ch002

Keywords: Information Science Reference / Information Trust / IT Security and Ethics / Security & Forensics

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Abstract

The chapter contributes to the conceptual foundations of research on trust in online settings by introducing a framework of the preconditions and constitutive elements of trust. Moving beyond simplistic, narrow, and vague applications of the notion of trust, researchers are enabled by this framework to recognize when trust is relevant and to address a broader range of elements and processes involved in the social constitution of trust. By way of illustration and differentiation, the authors discuss trust issues in online marketplaces and online communities in greater detail. An important message from the chapter is that the problem of trust does not only occur in specific activities on a particular website but, more importantly, through the interconnectedness of the websites used and the development of complex online biographies. Accordingly, the authors advocate research methods that are not only are well-grounded conceptually but also geared praxeologically toward the actual experience and enactment of trust.

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A Framework for Studying the Problem of Trust in Online Settings

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