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Fostering Imagined Economies on Twitter: The Case of the Food Startup Economy in Italy

Fostering Imagined Economies on Twitter: The Case of the Food Startup Economy in Italy
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Author(s): Vincenzo Luise (University of Milan, Italy) and Patrizio Lodetti (University of Florence, Italy)
Copyright: 2022
Pages: 26
Source title: Handbook of Research on Advanced Research Methodologies for a Digital Society
Source Author(s)/Editor(s): Gabriella Punziano (University of Naples Federico II, Italy) and Angela Delli Paoli (University of Salerno, Italy)
DOI: 10.4018/978-1-7998-8473-6.ch034

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Abstract

Startups are entrepreneurial organisations that aim to develop a scalable and disruptive business. However, these small ventures operate in an environment of extreme uncertainty. The startup economy takes place in the present but is directed towards the future. This chapter critically investigates in online and offline realms the circulation of imagined futures that create causal links to bridge the gap between the present economic scenario and potential futures in the Italian startup food economy. This work adopted a mixed-method approach framed in a qualitative exploratory strategy which was designed to integrate qualitative techniques and digital methods. This work concludes by highlighting the co-evolutionary process between online and offline realms. On the one hand, online narratives allow economic actors to perform in radical uncertain economic contexts, while, on the other hand, the offline practices give legitimacy and credibility to these potential future scenarios.

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