Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Football Manager as a Persuasive Game for Social Identity Formation

Football Manager as a Persuasive Game for Social Identity Formation
View Sample PDF
Author(s): Linda K. Kaye (Edge Hill University, UK)
Copyright: 2015
Pages: 12
Source title: Gamification: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-8200-9.ch072


View Football Manager as a Persuasive Game for Social Identity Formation on the publisher's website for pricing and purchasing information.


This case illustrates the way in which the football management simulation game, Football Manager (Sports Interactive), enhances the processes through which players formulate their social identities, which extend beyond the boundaries of gameplay itself. The case discusses the findings of my interviews with Football Manager players, which provides an in-depth examination of experiences associated with the game, both during gameplay and the way in which it functions within the wider social contexts of their lives. I discuss these findings in relation to social identity theory (Tajfel, 1978, 1979; Tajfel & Turner, 1979), through the way in which the game promotes players' sense of in-group affiliation, as well as promoting positive shared experiences between players. In this way, the current case presents an interesting insight into the social functions of the game and its role within the social narratives and identities of its players. From this, I conclude the utility of Football Manager as a persuasive game for formulating players' social identities, which may lead to further positive social impacts.

Related Content

Ricardo Alexandre Peixoto de Queiros, Mário Pinto, Alberto Simões, Carlos Filipe Portela. © 2022. 13 pages.
Igor Fernandes, Pedro Branco, Carlos Filipe Portela. © 2022. 14 pages.
Sergio Alloza Castillo, Flavio Escribano, Óscar Rodrigo González López, María Buenadicha Mateos. © 2022. 22 pages.
Elena Somova, Mariya Gachkova. © 2022. 22 pages.
Abdulsalam Salihu Mustafa, Gamal Abdulnaser Alkawsi, Kingsley Ofosu-Ampong, Vanye Zira Vanduhe, Manuel B. Garcia, Yahia Baashar. © 2022. 24 pages.
Cornelia Nih Popescu, Elodie Attie, Laëtitia CHADOUTEAU. © 2022. 35 pages.
Rui Macedo, Claudia Silva, Bruno Albouy, Alejandro F. San Juan, Tiina Pystynen. © 2022. 12 pages.
Body Bottom