Food Items Moving From Restaurants to Online Platforms in the Developing Gig Economy: Is It Bliss?

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Author(s): K. Shanthi (SRM Institute of Science and Technology, Vadapalani, India)and V. Suganya (SRM Institute of Science and Technology, Vadapalani, India)
Copyright: 2024
Pages: 11
Source title: Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms
Source Author(s)/Editor(s): Babita Singla (Chitkara Business School, Chitkara University, Punjab, India), Kumar Shalender (Chitkara Business School, Chitkara University, India)and Nripendra Singh (Pennsylvania Western University, USA)
DOI: 10.4018/979-8-3693-1866-9.ch005

Keywords: Business Science Reference / Media & Communications / Operations and Service Management / Virtual Communities & Virtual Reality

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Abstract

The newest trend is to order food online while lounging at home rather than dining out. Additionally, they browse the different food options when ordering an online meal. Gig workers profit from the opportunities for employment, independence, and flexibility that this rapidly expanding gig economy provides. Giving people the freedom to choose from various food items makes trying new things enjoyable, but it also has some drawbacks. Technological integration makes real-time ordering and online payment processing possible, which raises consumer happiness. This chapter discusses the advantages and disadvantages of online meal delivery services. It will conclude by emphasizing the influence of social, economic, and individual factors on food delivery platforms.

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Food Items Moving From Restaurants to Online Platforms in the Developing Gig Economy: Is It Bliss?

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