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Flying High: A Study on the Airline Preferences of Individuals in Urban India
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Author(s): Samarth Khitha (St. Xavier's College, India), Karan Castello (St. Xavier's College, India), Nihal Saldanha (St. Xavier's College, India), Simran Ahluwalia (St. Xavier's College, India)and Sheena Oberoi (St. Xavier's College, India)
Copyright: 2021
Pages: 28
Source title:
Research Anthology on Reliability and Safety in Aviation Systems, Spacecraft, and Air Transport
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-5357-2.ch051
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Abstract
The chapter involves the design of a research based on the primary data collected on the airline preferences of individuals in urban India of different age groups from 16-84, belonging to diverse cities from across India. It focusses on gathering data on various aspects of economic status of people and the different flights they prefer based on various amenities like punctuality, pricing of tickets, baggage allowance etc. It also explores respondents' enrolment in reward programmes, their preferred cabin classes, their most frequent means of booking their tickets etc. The chapter has used primary and secondary data to analyse the problem under study. The study seeks to derive the choices of Indians per se about the way to travel by airways.
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