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Fintech: Evolution, Trends, and Directions
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Author(s): Neeru Gupta (Maharaja Agrasen Institute of Technology, India)
Copyright: 2024
Pages: 16
Source title:
Utilizing Technology for Sustainable Resource Management Solutions
Source Author(s)/Editor(s): Kuldeep Singh (School of Management, Gati Shakti Vishwavidyalaya, Vadodara, India), Richa Singh Dubey (Motilal Nehru National Institute of Technology Allahabad (MNNIT) Allahabad, India), Douglas W.S. Renwick (Nottingham Business School, Nottingham Trent University, UK)and Rohan Crichton (David D. Reh School of Business, Clarkson University, USA)
DOI: 10.4018/979-8-3693-2346-5.ch015
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Abstract
Technology is a buzzword today. Financial companies are leveraging technologies to enhance their operations. Blockchain technology is transforming how transactions are recorded and verified, making it more secure and efficient. Machine learning and AI are used for fraud detection, risk assessment, and trading algorithms. Cloud computing is being utilized to securely store and process vast amounts of financial data. Data analytics is used to understand customer behaviour and preferences, resulting in more personalized marketing and product recommendations. The chapter is divided into three parts. The first part includes an overview of financial technology including the introduction, evolution, global fintech scenario, and the scope of technologies used in the financial industry. The second part includes the Indian financial technology (fintech) industry: government initiatives, factors responsible for the success and growth of fintech in India, and challenges faced by the Indian fintech industry. The third part will include implications, recommendations, and future directions.
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