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FinTech in the Kingdom of Bahrain: An Investigation of Users' Adoption and Satisfaction
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Author(s): Hayat Ali (Applied Science University, Bahrain), Reem Al Kaabi (University of Bahrain, Bahrain), Hussain Mansoor Ali (University of Bahrain, Bahrain), Hussain Sami Ahmed (University of Bahrain, Bahrain) and Mohammed Naser (University of Bahrain, Bahrain)
Copyright: 2021
Pages: 17
Source title:
Innovative Strategies for Implementing FinTech in Banking
Source Author(s)/Editor(s): Yousif Abdullatif Albastaki (Ahlia University, Bahrain), Anjum Razzaque (Ahlia University, Bahrain) and Adel M. Sarea (Ahlia University, Bahrain)
DOI: 10.4018/978-1-7998-3257-7.ch011
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Abstract
Financial technology (FinTech) has developed rapidly over the last decade. In the Kingdom of Bahrain, both public and private sectors have adopted FinTech in different ways. The objective of this research is to explore and assess Bahraini users' adoption of and satisfaction with FinTech services. A model was built to quantify FinTech users' satisfaction. and a questionnaire was used to collect data; 319 responses were returned. The outcome was that all the factors investigated, accessibility, ease of use, completeness, accuracy, security, reliability, responsiveness, service quality, system quality, and information quality, have a significant positive effect on user satisfaction. The contribution of this research is the model of satisfaction for FinTech that can be applied in different countries. The proposals recommended by the authors will also inform government and concerned organizations about FinTech in Bahrain for greater user satisfaction.
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