Financial Technology Ecosystem in Promoting a Healthy Lifestyle

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Author(s): Muhammad Anshari (Universiti Brunei Darussalam, Brunei), Mohammad Nabil Almunawar (Universiti Brunei Darussalam, Brunei)and Masairol Masri (Universiti Brunei Darussalam, Brunei)
Copyright: 2022
Pages: 11
Source title: Emerging Ecosystem-Centric Business Models for Sustainable Value Creation
Source Author(s)/Editor(s): Xenia Ziouvelou (National Centre for Scientific Research “Demokritos”, Greece & University of Southampton, UK)and Frank McGroarty (University of Southampton, UK)
DOI: 10.4018/978-1-7998-4843-1.ch007

Keywords: Business and Organizational Research / Business Science Reference / Environment & Agriculture / Sustainable Development

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Abstract

Financial technology (FinTech) is new innovation to create a better financial ecosystem for both consumers and business. The research proposes a modeling framework on how to connect public and business to promote social work activities and at the same time financially reward through a FinTech as a platform. The study deployed a mixed methods to assess public perspectives on FinTech's ecosystem in promoting a healthy lifestyle. It is expected to encourage people who are physically active to participate in raising funds for social work activities and at the same time generate income for the participants. The ecosystem provides people more meaning to collect their distance in kilometers by either walking, running, or cycling that will impact physically, socially, and financially to promote a healthy society.

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Financial Technology Ecosystem in Promoting a Healthy Lifestyle

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