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Fifty Shades of Dark Stories

Fifty Shades of Dark Stories
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Author(s): Lea Kuznik (University of Maribor, Slovenia)
Copyright: 2019
Pages: 13
Source title: Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-7766-9.ch042

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Abstract

Dark tourism is a special type of tourism that involves visits to tourist attractions and destinations that are associated with death, suffering, disasters, and tragedies. Reasons and motives for the visit are varied, such as curiosity, learning, memory, horror, survival guilt, nostalgia, and empathy. Dark tourism in Slovenia is very poorly developed compared to the rest of the world. Therefore, the chapter proposes a typology of dark tourism heritage in the world and in Slovenia. The research based on in-depth analysis of literature and fieldwork gives a variety of new opportunities based on storytelling for development of future dark tourism products in Slovenia with emphasis on the design of a dark and innovative thematic trail in connection with witchcraft.

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