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Factors Influencing User Satisfaction with Internet-Based E-learning in Corporate South Africa
Abstract
This chapter looks at the factors that influence user satisfaction with Internet based learning in the South African corporate environment. An electronic survey was administered, and one hundred and twenty responses from corporations across South Africa were received. Only five of the thirteen factors were found to exert a statistically significant influence on learner satisfaction: instructor response towards the learners, instructor attitude toward Internet based learning, the flexibility of the course, perceived usefulness, perceived ease of use, and the social interaction experienced by the learner in assessments. Interestingly, four of those five were also identified as significant in a similar Taiwanese study, which provides an interesting cross-cultural validation for the findings, even though this sample was different and smaller. Perhaps surprisingly, none of 6 demographic variables exerted significant influence. Hopefully organisations and educational institutions can note and make use of the important factors in conceptualizing and designing their e-learning courses.
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