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Factors Influencing Segmentation and Demographics of Mobile-Customers

Factors Influencing Segmentation and Demographics of Mobile-Customers
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Author(s): Anne-Marie Ranft (University of Technology, Australia)
Copyright: 2009
Pages: 10
Source title: Mobile Computing: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): David Taniar (Monash University, Australia)
DOI: 10.4018/978-1-60566-054-7.ch149

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Abstract

University of Technology, Australia

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