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Facebook, Friends and Photos: A Snapshot into Social Networking for Generating Travel Ideas
Abstract
This chapter undertakes a ‘snapshot’ or glimpse into social aspects of tourism informatics with specific reference to the travel photographs posted on the social networking site ‘Facebook’. This analysis will focus on the travel images (photographs) generated by 10 individuals (five male and five female) from the Facebook community. It must be emphasised that the study is deliberately narrow in its focus and does not attempt to make generalisations about how photos are used by other Facebook users. The aim of the study is to begin a dialogue about the use of travel photos on this popular social networking site. Examined in this chapter are a selection of visual images and written messages surrounding the tourism encounters of the particular Facebook members between September 2007 and September 2008. As Urry (1995) has argued, “the consumption of tourist services is important yet by no means easy to understand and explain” (p. 139). Tourism is experienced in a highly visual manner and there is a need for further research in this area. This chapter explores how the photographs taken, displayed and recorded on Facebook reinforce the travel experience for the tourist; and furthermore, how these images might influence the travel decisions of those who view the photos. Wider implications resulting from this type of research for the future development for tourism informatics (e-tourism) is also explored.
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