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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Facebook as Marketing Tools for Organizations: Knowledge Management Analysis

Facebook as Marketing Tools for Organizations: Knowledge Management Analysis
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Author(s): Siti Farzana Izzati Jaman (Universiti Brunei Darussalam, Brunei)and Muhammad Anshari (Universiti Brunei Darussalam, Brunei)
Copyright: 2021
Pages: 15
Source title: Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-9020-1.ch007

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Abstract

Facebook has become widely known around the globe. This chapter applies marketing techniques to Facebook. The concern of using Facebook for both users and marketers is also elaborated in this study. Scenarios will help marketers to comprehend how knowledge management tools like plan-do-check-act (PDCA) and root cause analysis (RCA) are used in Facebook marketing. Other than the concern risk, the chapter presents the importance of using Facebook as well as the implication of these technique for future research.

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