Facebook as Marketing Tools for Organizations: Knowledge Management Analysis

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Author(s): Siti Farzana Izzati Jaman (Universiti Brunei Darussalam, Brunei)and Muhammad Anshari (Universiti Brunei Darussalam, Brunei)
Copyright: 2019
Pages: 14
Source title: Dynamic Perspectives on Globalization and Sustainable Business in Asia
Source Author(s)/Editor(s): Patricia Ordoñez de Pablos (The University of Oviedo, Spain)
DOI: 10.4018/978-1-5225-7095-0.ch007

Keywords: Business Science Reference / Environment & Agriculture / Global Business / Sustainable Development

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Abstract

Facebook has become widely known around the globe. This chapter applies marketing techniques to Facebook. The concern of using Facebook for both users and marketers is also elaborated in this study. Scenarios will help marketers to comprehend how knowledge management tools like plan-do-check-act (PDCA) and root cause analysis (RCA) are used in Facebook marketing. Other than the concern risk, the chapter presents the importance of using Facebook as well as the implication of these technique for future research.

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Facebook as Marketing Tools for Organizations: Knowledge Management Analysis

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