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Extended Reality and the Future of Digital Advertising

Extended Reality and the Future of Digital Advertising

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Author(s): Tina Korani (San Jose State University, USA)and Jingyue Tao (Univeristy of Texas at Austin, USA)
Copyright: 2022
Pages: 15
Source title: Redefining Journalism in an Age of Technological Advancements, Changing Demographics, and Social Issues
Source Author(s)/Editor(s): Phylis Johnson (San Jose State University, USA)and Ian Punnett (Kansas State University, USA)
DOI: 10.4018/978-1-7998-3844-9.ch008

Keywords: Digital Communications / Information Science Reference / Mass Communications / Media & Communications

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Abstract

This chapter introduces the emergence of augmented reality (AR) advertisements, application of AR in business, and the effectiveness of AR in storytelling; virtual reality (VR) advertisements, other mixed reality advertisements; and then discusses recent advancements as well as the future of advertising with mixed reality (AR, VR, MR).

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