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Exploring the Role of Leaders in CSR in Sustainable Enterprises: A Case Study in Georgia
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Author(s): Natia Surmanidze (The University of Georgia, Georgia), Mariam Beridze (The University of Georgia, Georgia), Keti Tskhadadze (The University of Georgia, Georgia), Zurab Mushkudiani (Georgian International University, Georgia)and Revaz Chichinadze (The University of Georgia, Georgia)
Copyright: 2025
Pages: 28
Source title:
Navigating Corporate Social Responsibility Through Leadership and Sustainable Entrepreneurship
Source Author(s)/Editor(s): Iza Gigauri (The University of Georgia, Georgia)and Ali Junaid Khan (The Islamia University of Bahawalpur, Pakistan)
DOI: 10.4018/979-8-3693-6685-1.ch014
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Abstract
This research examines the integration of Corporate Social Responsibility (CSR) in Georgian companies, focusing on leadership styles, challenges, and benefits. A survey of respondents from various sectors revealed that 67% believe their leaders somewhat demonstrate transformational leadership traits, essential for promoting CSR. The most significant challenge, cited by 59% of respondents, was financial resource limitations. While 44% view CSR as vital to long-term business sustainability, many companies need help strategically integrating CSR principles. Employee welfare and community development were the most prioritized CSR activities. The findings suggest that transformational leadership is critical to overcoming obstacles and improving CSR effectiveness. However, companies must address financial constraints and further integrate CSR into their core strategies to advance CSR in Georgia. Strengthening these areas could lead to greater societal and environmental contributions and business success.
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