Exploring the Integration of VizitAR for Enhanced Destination Engagement

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Author(s): Daniela Carvalho Messaoudi (ISCTE, University Institute of Lisbon, Portugal)and Sarah Mayr (IMC University of Applied Sciences Krems, Austria)
Copyright: 2024
Pages: 22
Source title: Cases on Innovation and Sustainability in Tourism
Source Author(s)/Editor(s): Alvaro Lopes Dias (ISCTE, University Institute of Lisbon, Portugal)
DOI: 10.4018/979-8-3693-4151-3.ch011

Keywords: Business Science Reference / Environment & Agriculture / Hospitality, Travel, and Tourism Management / Sustainable Development

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Abstract

This case study investigates the transformative potential of VizitAR's technology on transforming tourism experiences. As an innovative platform, it provides augmented reality solutions that redefine how tourists interact with destinations. This analysis aims to explore the relevance of Augmented Reality technology and explain key principles for successful implementation. The theoretical framework covers the integration of augmented reality in the tourism industry, user experience and engagement, innovation and implementation strategies, economic considerations, as well as destination management. The detailed case study offers insights into implementing VizitAR in different tourism settings, assessing its influence on destination experiences and tourist engagement. By combining academic perspectives with practical implications, this chapter presents a nuanced understanding of how VizitAR can change tourist interactions by highlighting both benefits and challenges associated with using Augmented Reality technology to improve destination engagement.

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Exploring the Integration of VizitAR for Enhanced Destination Engagement

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