Exploring SMEs Adoption of Broadband in the Northwest of England

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Author(s): Boumediene Ramdani (The University of Manchester, UK)and Peter Kawalek (The University of Manchester, UK)
Copyright: 2008
Pages: 20
Source title: Handbook of Research on Global Diffusion of Broadband Data Transmission
Source Author(s)/Editor(s): Yogesh K. Dwivedi (Swansea University, UK), Anastasia Papazafeiropoulou (Brunel University, UK)and Jyoti Choudrie (University of Hertfordshire, UK )
DOI: 10.4018/978-1-59904-851-2.ch032

Keywords: Engineering Science Reference / Global Information Technology / Media & Communications / Telecommunications

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Abstract

This chapter explores the factors impacting small to medium-sized enterprises’ (SMEs) adoption of broadband. It argues that information and communication technologies (ICTs) are highly differentiated technologies for which there is not necessarily a single adoption model. While most large European companies are connected to broadband, SMEs’ connectivity is lagging behind. The question of why one SME adopts broadband while the other does not is still understudied. Therefore, the purpose of this chapter is to fill this gap by investigating the technological, organizational, and environmental factors impacting SMEs’ adoption of broadband. This chapter starts by highlighting the importance of ICT innovations adoption in general and broadband in particular. Based on the ICT innovations adoption literature, SMEs’ broadband adoption framework will be developed and empirically validated involving nine SMEs’ key decision makers in the northwest of England. Finally, implications for researchers, practitioners, ICTs’ vendors, and policy makers will be discussed.

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Exploring SMEs Adoption of Broadband in the Northwest of England

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