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Exploring Generative Artificial Intellegence (AI) Impact on Assessment and Evaluation in Management Education: A Critical Review
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Author(s): Mohd Rushidi Mohd Amin (INTI International University, Malaysia), Vinesh Maran Sivakumaran (INTI International College, Malaysia), Gan Kia Hui (INTI International College, Malaysia), Sheila Rose Darmaraj (INTI International College, Malaysia), Wong Chee Hoo (INTI International University, Malaysia)and Lim Kim Yew (INTI International University, Malaysia)
Copyright: 2025
Pages: 34
Source title:
Educational Assessments in the Age of Generative AI
Source Author(s)/Editor(s): Patrick W. Wachira (Cleveland State University, USA), Xiongyi Liu (Cleveland State University, USA)and Selma Koc (Cleveland State University, USA)
DOI: 10.4018/979-8-3693-6351-5.ch009
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Abstract
ChatGPT has emerged as a topic of considerable discourse within management education in recent weeks, owing to its profound transformative potential in reshaping the paradigms of assessment methodology and evaluation. Unlike conventional educational technologies, which typically leave discernible traces of usage, ChatGPT boasts an unparalleled capacity for evading detection during its application. This characteristic engenders a multifaceted quandary for educators in the field of management education, who aspire to harness this technology to remain pertinent in the evolving educational landscape while preserving the principles of authentic and meaningful learning experiences. Management educators' expeditious formulation and implementation of policies integrating ChatGPT and its succeeding iterations of generative artificial intelligence has become an imperative task. The accessibility and cost-effectiveness inherent to these technologies further accentuate the urgency of such policy development.
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