The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Exploring Factors Influencing International Muslim Tourists' Intentions Towards Homestays in Sabah, Malaysia
|
|
Author(s): Azrin Jalasi (Politeknik Kota Kinabalu, Sabah, Malaysia), Sylvia Nabila Azwa Ambad (Universiti Teknologi MARA Sabah Branch, Kota Kinabalu Campus, Malaysia), Nor Irvoni Mohd Ishar (Universiti Teknologi MARA, Malaysia)and Ahmad Rafiki (Universitas Medan Area, Indonesia)
Copyright: 2023
Pages: 13
Source title:
Strategies and Applications of Islamic Entrepreneurship
Source Author(s)/Editor(s): Ahmad Rafiki (Universitas Medan Area, Indonesia), Alfatih Gessan Pananjung (Bahrain Institute of Banking and Finance, Bahrain)and Muhammad Dharma Tuah Putra Nasution (Universitas Pembangunan Panca Budi, Indonesia)
DOI: 10.4018/978-1-6684-7519-5.ch006
Purchase
|
Abstract
The rapid growth of the Muslim tourism market worldwide and its impact on global tourism development have led to the competition among countries to attract Muslim travelers. The study aims to address the lower number of international Muslim tourists visiting Sabah's homestays despite Malaysia's status as a top Muslim tourism destination. Based on the content analysis, the intention to visit homestays is influenced by halal image, halal awareness, and religiosity. The article underscores the significance of homestays in Sabah's tourism industry, its potential for rural socio-economic development, and the need to tap into the emerging market of Muslim tourists. The findings could provide insights for homestay marketers and operators to enhance halal image, increase halal awareness, and consider religiosity when targeting Muslim tourists, contributing to the growth of Sabah's tourism sector and rural economies. This study adds to the existing literature on Muslim tourists' intentions and sheds light on a less explored context of homestay tourism.
Related Content
|
Khairunnisa Musari, Ridan Muhtadi, Halili Halili, Zaenol Hasan.
© 2026.
36 pages.
|
|
Shaista M. Mukadam.
© 2026.
36 pages.
|
|
Gonzalo Rodriguez Marin.
© 2026.
30 pages.
|
|
Menard Musendekwa.
© 2026.
38 pages.
|
|
Nerma Saracevic.
© 2026.
54 pages.
|
|
Muhammad Mazhar Iqbal.
© 2026.
38 pages.
|
|
Mohammad Rezoanul Hoque, Kabir Hassan.
© 2026.
48 pages.
|
|
|