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Exploring Factors in Determining E-Banking Adoption Among Bruneian Corporate Customers
Abstract
The purpose of this chapter is to investigate the significant factors that contribute towards the adoption and use of e-banking in Brunei. The study focuses on 150 corporate customers of major banks in Brunei Darussalam to explore the behavioral intent of the corporate customers toward e-banking through their attitudes. The conceptual framework was developed through theory of planned behavior (TPB) to understand the intention towards using e-banking. The data was analyzed using SPSS version 21 and PLS smart graph suggests that customers' attitudes toward e-banking is a significant predictor of behavioral intention whereas subjective norms and perceived behavioral control remained insignificant. The model has good parsimony with 52% of the total variance in intention is shared by these independent variables. However, use of e-banking was further supported by the behavioral intention. Based upon conclusion, the study provides the practical implications both for the management and researchers.
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