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Exploitation of Health on Instagram: Motivations, Social Support, and Influencers
Abstract
This chapter focuses on the exploitative nature of Instagram as a community-based platform. Individual users build, maintain, and participate in communities as a way to connect with experiences and insights that resonate with them. Because users are motivated by different gratifications and are met with social support along the way, brands can use influencers to exploit the community-based practices (i.e., liking, sharing, and curating content) to access a variety of data points from users. Ultimately, users' data is routinely at risk as a byproduct of this subversive use of the platform.
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