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Examining the Role of Green Transformational Leadership on Promoting Green Organizational Behavior

Examining the Role of Green Transformational Leadership on Promoting Green Organizational Behavior
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Author(s): Chipo Mukonza (Tshwane University of Technology, South Africa) and Ilze Swarts (Tshwane University of Technology, South Africa)
Copyright: 2019
Pages: 25
Source title: Contemporary Multicultural Orientations and Practices for Global Leadership
Source Author(s)/Editor(s): Sulaiman Olusegun Atiku (Namibia University of Science and Technology, Namibia)
DOI: 10.4018/978-1-5225-6286-3.ch011

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Abstract

This chapter examines the role of green transformational leadership on promoting green organizational behavior. Green transformational leadership has been found to be influencing green organizational behavior. The study uses content analysis and website analysis. Nedbank is used in the chapter as an archetype of an organization with a green transformational leadership which has influenced green organizational behavior. Four characteristics of green transformational leadership namely idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration were used. The leadership engages its customer and rewards them for green behavior which is important for intellectual stimulation and motivating their employees. The study contributes to the body of knowledge on green transformational behavior by confirming the relationship. The chapter recommends that more trainings and educational awareness on green values be provided to the management so that ultimately this are emulated and practiced by their employees.

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