Examining the Potential for Use of ChatGPT in Recruitment for Hotel Businesses

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Author(s): Emre Yaşar (Isparta University of Applied Sciences, Turkey), Bilal Nadir Alkan (Nevsehir Hacı Bektas Veli University, Turkey)and Harun Reşit Gündoğan (Malatya Turgut Özal University, Turkey)
Copyright: 2024
Pages: 22
Source title: Cases on Innovation and Sustainability in Tourism
Source Author(s)/Editor(s): Alvaro Lopes Dias (ISCTE, University Institute of Lisbon, Portugal)
DOI: 10.4018/979-8-3693-4151-3.ch014

Keywords: Business Science Reference / Environment & Agriculture / Hospitality, Travel, and Tourism Management / Sustainable Development

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Abstract

This research reveals that the integration of ChatGPT into recruitment processes in the hotel and tourism sector provides significant advantages in terms of time and cost. ChatGPT analyzes candidates' resumes and includes detailed information about their general characteristics, strengths and weaknesses, and suitability for departments. This automated process ensures that candidates are evaluated objectively, allowing for fair recruitment free from emotional interactions. It also helps businesses select the most suitable candidate, reduce costs, and improve service quality. This proposed use can provide competitive advantages to businesses by increasing the efficiency of their recruitment processes. Therefore, it is foreseen that ChatGPT, as a digital assistant in the tourism sector, will be beneficial. ChatGPT can enable businesses to manage their recruitment processes more effectively and efficiently, enabling them to maximize the benefits of artificial intelligence.

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Examining the Potential for Use of ChatGPT in Recruitment for Hotel Businesses

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