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Examine the Significance of Sport Sponsorship in Sports Marketing: A Descriptive Study
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Author(s): Garg Bhumika (Chitkara University, India)and Garg Deepanshu (Chitkara University, India)
Copyright: 2025
Pages: 18
Source title:
Internationalization of Sport Events Through Branding Opportunities
Source Author(s)/Editor(s): Jaskirat Singh Rai (Chitkara Business School, Chitkara University, India), Maher N. Itani (College of Business Administration, Ajman University, UAE)and Amandeep Singh (Chitkara Business School, Chitkara University, India)
DOI: 10.4018/979-8-3693-4038-7.ch005
PurchaseView on the publisher's website for pricing and purchasing information.
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Abstract
Sports operate inside a hierarchical and competitive organisational framework. The level of corporate sponsorship in sports has experienced a significant surge in the last ten years. Sponsorship by companies has been growing as a component of marketing mix communication and has emerged as a significant source of funding for sports events. This study investigates the range of sports marketing initiatives and the complexity of the relationships between participants in sporting events. The primary goals of sports sponsorship in sport marketing are also addressed.
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