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Evolution of Sustainable Business Models: A Study of Past, Present, and Future
Abstract
This chapter explores the transformative impact of sustainable business models, tracing their evolution across past, present, and future. It highlights early efforts to balance profitability with environmental and social responsibility and examines how digital technologies—such as AI, blockchain, and IoT—have accelerated this shift. These technologies enhance resource efficiency, reduce waste, and improve supply chain transparency, demonstrated through case studies of leading firms. Emerging trends like circular economies, stakeholder capitalism, and regulatory innovation are discussed alongside challenges like digital equity, data privacy, and infrastructure impacts. The chapter emphasizes collaboration among stakeholders to align digitalization with sustainability, fostering resilient, equitable, and environmentally responsible practices.
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