The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Event Management in Social Media
Abstract
This chapter describes how through globalisation and developments in communication technologies, the lifestyle of people has changed and developed as well. Now, events are re-designed with communication tools and are becoming an important part of social life. This study aims to determine and evaluate the factors affecting perceptions of the audience who take part in events realized via Facebook, or on another online platform. Since this study is implemented through a social media communication device, on an on-line platform, it differs from other studies and gives this area a new perspective. Data acquired from questions were prepared to test the hypothesis of the study were analysed by doing factor analysis and regression tests. The acquired results were discussed.
Related Content
|
Nitesh Behare, Rashmi D. Mahajan, Meenakshi Singh, Vishwanathan Iyer, Ushmita Gupta, Pritesh P. Somani.
© 2024.
36 pages.
|
|
Shikha Mittal.
© 2024.
21 pages.
|
|
Albérico Travassos Rosário.
© 2024.
31 pages.
|
|
Carla Sofia Ribeiro Murteira, Ana Cristina Antunes.
© 2024.
23 pages.
|
|
Mario Sierra Martin, Alvaro Díaz Casquero, Marina Sánchez Pérez, Bárbara Rando Rodríguez.
© 2024.
17 pages.
|
|
Poornima Nair, Sunita Kumar.
© 2024.
18 pages.
|
|
Neli Maria Mengalli, Antonio Aparecido Carvalho.
© 2024.
16 pages.
|
|
|