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Evaluation Strategy for Online Courses
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Author(s): Tad Waddington (Accenture, USA), Bruce Aaron (Accenture, USA)and Rachael Sheldrick (Accenture, USA)
Copyright: 2005
Pages: 7
Source title:
Encyclopedia of Distance Learning
Source Author(s)/Editor(s): Caroline Howard (HC Consulting, USA), Judith V. Boettcher (Designing for Learning, USA), Lorraine Justice (Hong Kong Polytechnic University, Hong Kong), Karen D. Schenk (K. D. Schenk and Associates Consulting, USA), Patricia L. Rogers (Bemidji State University, USA)and Gary A. Berg (California State University Channel Islands (Retired), USA)
DOI: 10.4018/978-1-59140-555-9.ch129
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Abstract
Any program that includes online learning, or indeed any type of training, benefits from a strong evaluation strategy. Collecting evaluation metrics enables an organization to measure against and report on Kirkpatrick’s four levels of evaluation (participant reaction, learning gain, transfer of knowledge back to the job, and achievement of business results) (Kirkpatrick, 1994), as well as determine the return on investment (ROI) for the program. Any organization should be able to justify the existence of its training program, not only to ensure that the quality of the training is acceptable and maintained, but also to assure stakeholders that the money spent on such a program is defensible. This can mean the difference between having funds for the program increased or losing those needed resources.
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