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Evaluation of E-Supply Chain User Experience in the Delivery Service Distribution Area With the Honeycombs UX Approach
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Author(s): Dian Palupi Restuputri (University of Muhammadiyah Malang, Indonesia), Ilyas Masudin (University of Muhammadiyah Malang, Indonesia), Dhimas Pamungkas Wicaksono (University of Muhammadiyah Malang, Indonesia)and Mahar Faiqurahman (University of Muhammadiyah Malang, Indonesia)
Copyright: 2022
Pages: 22
Source title:
Handbook of Research on Big Data, Green Growth, and Technology Disruption in Asian Companies and Societies
Source Author(s)/Editor(s): Patricia Ordóñez de Pablos (University of Oviedo, Spain), Xi Zhang (Tianjin University, China), Mohammad Nabil Almunawar (Universiti Brunei Darussalam, Brunei)and José Emilio Labra Gayo (University of Oviedo, Spain)
DOI: 10.4018/978-1-7998-8524-5.ch009
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Abstract
This chapter analyzes and measures customer satisfaction in using e-supply chain products using the honeycomb user experience approach. The e-supply chain product tested is a website that provides distribution services for government-owned (public logistic) and private (private logistic) in Indonesia. The purpose of this research is to analyze the value of e-supply chain products and evaluate whether this value has been received by service users through the concept of user experience honeycombs. There are seven aspects assessed, namely useful, usable, desirable, findable, credible, accessible, and valuable. This study shows that the value for the public sector as a whole gets better scores than the private sector. The aspects that need to be improved in the public sector are credible and usable. In contrast, in the private sector, the aspects that need improvement are accessible, desirable, findable, useful, and valuable.
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