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Ethical Considerations in the Use of AI and Big Data in Corporate Decision-Making

Ethical Considerations in the Use of AI and Big Data in Corporate Decision-Making
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Author(s): Gaurab Kumar Sharma (Swami Vivekanand Subharti University, India), Ekta Tyagi (Swami Vivekanand Subharti University, India)and Amrita Chaudhary (Swami Vivekanand Subharti University, India)
Copyright: 2025
Pages: 66
Source title: Digital Citizenship and the Future of AI Engagement, Ethics, and Privacy
Source Author(s)/Editor(s): Mahmoud M. Kh. Hawamdeh (Al-Quds Open University, Palestine)
DOI: 10.4018/979-8-3693-9015-3.ch017

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Abstract

In an era where artificial intelligence and big data have become integral to corporate management, the ethical challenges associated with their deployment cannot be overlooked. As businesses increasingly rely on AI-driven insights and vast data streams for decision-making, the potential for misuse, bias, and violations of privacy grows. This chapter explores into the ethical considerations that corporations must address to harness AI and big data responsibly. It explores the implications of these technologies on corporate decision-making, highlighting the risks of algorithmic bias, data exploitation, and transparency issues. Through a comprehensive analysis, the chapter proposes a framework for ethical AI and big data utilization, emphasizing the need for corporate governance structures that prioritize ethical practices, data integrity, and accountability. The chapter aims to provide business leaders, managers, and policymakers with actionable insights to balance innovation with ethical responsibility.

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