The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
eSports Sponsorship: Current Reality and Future Potential
Abstract
Previous chapters have articulated that eSports has arrived and is worth deep investigation and consideration. Billions of participants, a competitive gaming market, technology advances, and celebrity athletes are among many other positive characteristics. As seen in other properties with characteristics like this, sponsorship becomes a viable revenue source as brands are able to reach engaged consumers/fans and seek to achieve their own business objectives. This chapter introduces the marketing tactic of sponsorship, applies and examines it in eSports and assesses its future potential.
Related Content
|
Emrah Arğın.
© 2022.
16 pages.
|
|
Ebru Gülbuğ Erol, Mustafa Gülsün.
© 2022.
17 pages.
|
|
Yeşim Şener.
© 2022.
18 pages.
|
|
Salim Kurnaz, Deimantė Žilinskienė.
© 2022.
20 pages.
|
|
Dorothea Maria Bowyer, Walid El Hamad, Ciorstan Smark, Greg Evan Jones, Claire Beattie, Ying Deng.
© 2022.
29 pages.
|
|
Savas S. Ates, Vildan Durmaz.
© 2022.
24 pages.
|
|
Nusret Erceylan, Gaye Atilla.
© 2022.
20 pages.
|
|
|