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Environmental Responsibility and CSR Using Green Management Techniques
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Author(s): Shivani Vashist (School of Mefia Studies and Humanities, Manav Rachna International Institute of Research and Studies, India), Farhat Mohsin (Manav Rachna International Institute of Research and Studies, India), Nandini Srivastava (Manav Rachna International Institute of Research and Studies, India), Sunita Shukla (I.T.S. Engineering College, India)and Ritika Singh (SCHM, India)
Copyright: 2025
Pages: 16
Source title:
Advancing Social Equity Through Accessible Green Innovation
Source Author(s)/Editor(s): P. William (Sanjivani College of Engineering, India)and Shrikaant Kulkarni (Sanjivani University, India & Victorian Institute of Technology, Australia)
DOI: 10.4018/979-8-3693-9471-7.ch010
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Abstract
This research examines how North American professional sports clubs use Corporate Social Responsibility (CSR) to achieve environmental sustainability. Discovering the internal and external factors that motivate these companies to prioritize environmental stewardship is crucial. It highlights the fact that these approaches are only employed in competitive sports. Structured equation modeling (SEM) was used to examine the links between total quality management (TQM), green performance, and corporate social responsibility. For the study endeavor, NBA, NFL, MLB, NHL, and MLS executives were surveyed and interviewed. Notable examples show how incorporating environmentally friendly practices into organizational structures may boost a company's competitiveness and customer loyalty.
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