Entry Strategies into the P.R.C. for Post Recession Wealth Management Service

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Author(s): Andrew Chan (City University of Hong Kong, China)and Carlson Chan (City University of Hong Kong, China)
Copyright: 2012
Pages: 11
Source title: Advancing Technologies for Asian Business and Economics: Information Management Developments
Source Author(s)/Editor(s): Dasho Karma Ura (Centre for Bhutan Studies, Bhutan)and Patricia Ordóñez de Pablos (Universidad de Oviedo, Spain)
DOI: 10.4018/978-1-4666-0276-2.ch011

Keywords: Business & Management / Business Science Reference / Global Business

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Abstract

Trillions of dollars were evaporated worldwide as a result of the financial tsunami that shocked the world in 2007 (Soros, 2008). This paper argues that in a time of global recession, banks seeking to expand wealth management service in the People’s Republic of China (P.R.C.) need to evaluate their entry strategies thoroughly to gain a competitive edge. Through applying the theory of planned behavior, a sequential mixed methods study was conducted post recession with the aim to identify wealth management service entry strategies into the P.R.C. A sample of 227 Taiwanese nationals based in the P.R.C. indicated three managerial implications consisting of the bank entry identity, deployment of expatriates, and brand-image position.

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Entry Strategies into the P.R.C. for Post Recession Wealth Management Service

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