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Entrepreneurship Without Innovation Is Unsustainable

Entrepreneurship Without Innovation Is Unsustainable
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Author(s): Andrisha Beharry Ramraj (University of KwaZulu-Natal, South Africa)
Copyright: 2021
Pages: 19
Source title: Reshaping Entrepreneurship Education With Strategy and Innovation
Source Author(s)/Editor(s): Ayansola Olatunji Ayandibu (University of Zululand, South Africa)
DOI: 10.4018/978-1-7998-3171-6.ch006


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Entrepreneurship has some element of innovation to begin with; however, the meeting of the market gap demands innovative gesture allowing for the vibrance of entrepreneurial entry into the market. Even though the essential market entry is influenced by creative propositions, it has in recent times become subjected to the question of if it is not sustained by innovation, will it cease to be competitive? This chapter will focus on the understanding of entrepreneurship and its benefits, innovation and its benefits, as well as relevant theories to the subject.

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