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Entrepreneurship Strategies in the Arab World: Analytical Perspective vs. Practice Perspective

Entrepreneurship Strategies in the Arab World: Analytical Perspective vs. Practice Perspective
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Author(s): Ahmad Yacoub Nasereddin (YAN Group, Jordan)
Copyright: 2019
Pages: 20
Source title: Strategic Thinking, Planning, and Management Practice in the Arab World
Source Author(s)/Editor(s): Fayez Albadri (Middle East University, Jordan)and Yacoub Adel Nasereddin (Middle East University, Jordan)
DOI: 10.4018/978-1-5225-8048-5.ch005

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Abstract

The aim of this chapter is to explore the concept and practical implications of entrepreneurship and its importance in developing new projects, and to encourage Arab youth self-reliance by using entrepreneurship as a tool for creating value and developing successful and unique ideas. This leads to a discussion of entrepreneurship strategies in business, highlighting that the success of any new entrepreneurial projects depends on having appropriate opportunity, sufficient resources, and dedicated leader. Once these factors are in place, the entrepreneurial project must adopt an appropriate strategy, new entry, imitating, or adaptive strategy. The chapter is divided into four parts. The first presents the concepts of leadership and pioneering projects and their importance in community development. The second deals with the analysis of a pilot project. The third deals with analyzing, discussing, evaluating, and criticizing entrepreneurship strategies. And the fourth presents a summary of the subject and a set of recommendations. The chapter is concludes with recommendations and suggests solutions to ensure effectiveness of the adopted entrepreneurship strategy.

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