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Entrepreneurship and Competitive Strategy
Abstract
The intertwined relationship between competitive strategy (business level strategy) and entrepreneurship is critical in making strategy more potent and organisations more competitive. Different competitive strategies, namely Miles and Snow’s prospector, defender, analyser, and reactor strategies and Porter’s generic, low cost, differentiation, and focus strategies are analysed, clearly showing how these integrate with entrepreneurship. An integrated entrepreneurial competitive strategy is critical to the success of today’s organisation.
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