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Entrepreneurial Thinking and Mindset Case Study

Entrepreneurial Thinking and Mindset Case Study
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Author(s): Neeta Baporikar (Independent Researcher, India)
Copyright: 2025
Pages: 16
Source title: Strategic Insights and Case Studies on Navigating an Entrepreneurial Landscape
Source Author(s)/Editor(s): Ponmalar N. Alagappar (Universiti Malaya, Malaysia)and Ramakrishna Yanamandra (Skyline University College, UAE)
DOI: 10.4018/979-8-3693-9261-4.ch010

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Abstract

Entrepreneurial thinking is an approach to problem-solving that involves focusing on a problem to be solved and testing various solution ideas early, often, quickly, and cost-effectively as possible. This approach drives businesspeople to look for the truths of any problem/solution situation, rather than staying emotionally attached to their early ideas. Entrepreneurial thinking is beneficial not only for entrepreneurs but for professionals at all levels in all business careers. Further entrepreneurial mindset is about taking ownership, being creative, and being action-oriented with resilience. These are all values that help entrepreneurs achieve goals and become more successful. Developing an entrepreneurial mindset is therefore crucial. Adopting an in-depth literature review based on secondary data this chapter discussed the concept of entrepreneurial thinking and mindset through a Namibian case study of a pioneering entrepreneur with diverse business ventures. Thus, the chapter aims to deliberate regarding entrepreneurial thinking and mindset from the Namibian Perspective.

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