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Entrepreneurial Orientation and Business Growth: COVID-19 Implications for SMEs in Zimbabwe
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Author(s): Mugove Mashingaidze (Great Zimbabwe University, Zimbabwe), Mapeto Bomani (Botswana International University of Science and Technology, Botswana)and Evelyn Derera (University of KwaZulu-Natal, South Africa)
Copyright: 2021
Pages: 19
Source title:
Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs
Source Author(s)/Editor(s): Neeta Baporikar (Namibia University of Science and Technology, Namibia & University of Pune, India)
DOI: 10.4018/978-1-7998-7436-2.ch011
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Abstract
The chapter investigated the influence of the entrepreneurial orientation dimensions (i.e., risk-taking, innovativeness, and proactiveness) on SME growth in Masvingo, Zimbabwe. A quantitative research approach using a structured questionnaire was adopted for gathering data. A simple random technique was employed to identify the respondents from the urban area of Masvingo. Descriptive statistics and multiple regression analysis were utilised for data analysis. The results showed that risk-taking and proactiveness have a significant positive impact on business growth while innovativeness had an insignificant negative effect on SMEs' business growth. The chapter recommends more effective training programmes on entrepreneurial orientation and entrepreneurship before providing financial assistance. Furthermore, SMEs should focus on innovation to gain high financial returns. Future research could focus on the mediating variables between entrepreneurial orientation and business growth relationships within and beyond the COVID-19 pandemic.
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