Entrepreneurial Opportunities in Metaverse

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Author(s): Shivani Inder (Chitkara Business School, Chitkara University, India)
Copyright: 2023
Pages: 11
Source title: Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
Source Author(s)/Editor(s): Monika Gupta (Chitkara Business School, Chitkara University, India), Priya Jindal (Chitkara Business School, Chitkara University, India)and Shubhi Bansal (Indian Institute of Technology, Indore, India)
DOI: 10.4018/978-1-6684-5897-6.ch006

Keywords: Business Science Reference / Customer Relationship Management / Knowledge Management and Library Science / Marketing and Consumer Behavior

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Abstract

The Metaverse offers an evolving landscape for extending the virtual, augmented, and extended reality on one hand, and overlapping such technologies with the real world on the other hand. Metaverse brings an immersive internet space at the tipping point of transforming the internet and influences the interaction of virtual and real worlds. This transformative impact will be exhibited across different dimensions of business and offer a wide range of entrepreneurial opportunities for entrepreneurs. This chapter discusses the entrepreneurial opportunities offered by metaverse across different sectors like digital marketing, advertisements, games, education, tourism, etc., which would reduce social inequalities and transform business.

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