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Entertainment and Persuasion in Online Politics: A Qualitative Study of Young Voters' Approach in Turkey's 2023 Elections

Entertainment and Persuasion in Online Politics: A Qualitative Study of Young Voters' Approach in Turkey's 2023 Elections
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Author(s): Emine Nazlı Aytuna (Galatasaray University, Turkey), Zindan Çakıcı (Üsküdar University, Turkey)and Alparslan Ergün Özkaya (Galatasaray University, Turkey)
Copyright: 2024
Pages: 19
Source title: Changing Global Media Landscapes: Convergence, Fragmentation, and Polarization
Source Author(s)/Editor(s): Jabbar A. Al-Obaidi (Bridgewater State University, USA)
DOI: 10.4018/979-8-3693-3767-7.ch012

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Abstract

This study investigates the influence of entertainment elements on political persuasion among young Turkish voters during the 2023 General Elections. Conducting 31 semi-structured interviews with demographically diverse participants aged 18-30 from various locales, it elucidates the nuanced interplay of cultural factors in shaping political attitudes. While participants exhibit a propensity for incorporating entertainment into political discourse, discernible reservations exist regarding the potential propagation of misinformation and the oversimplification of complex political issues. Ultimately, the findings underscore the primary function of entertainment elements in capturing attention rather than effecting substantive shifts in political decision-making processes.

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